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The first woman he clicked on was very beautiful, with a witty profile page, a good job and lots of shared interests, including a love of sports.After looking the page over for a minute or so, Derek said, “Well, she looks O. I’m just gonna keep looking for a while.” I asked what was wrong, and he replied, “She likes the Red Sox.” I was completely shocked. Imagine the Derek of 20 years ago, finding out that this beautiful, charming woman was a real possibility for a date.
But that doesn’t mean that men end up standing alone in the corner of the online bar. Take Derek, a regular user of Ok Cupid who lives in New York City.
What I’m about to say is going to sound very mean, but Derek is a pretty boring guy.
Medium height, thinning brown hair, nicely dressed and personable, but not immediately magnetic or charming.
But Derek of 2013 simply clicked an X on a web-browser tab and deleted her without thinking twice.
Watching him comb through those profiles, it became clear that online, every bozo could now be a stud.
The question nagged at me—not least because of my own experiences watching promising relationships peter out over text message—so I set out on a mission.
I read dozens of studies about love, how people connect and why they do or don’t stay together.If he walked into a bar, you’d probably go, “Oh, there’s a white guy.” At our focus group on online dating in Manhattan, Derek got on Ok Cupid and let us watch as he went through his options.These were women whom Ok Cupid had selected as potential matches for him based on his profile and the site’s algorithm.Today’s generations are looking (exhaustively) for soul mates, whether we decide to hit the altar or not, and we have more opportunities than ever to find them.The biggest changes have been brought by the .4 billion online-dating industry, which has exploded in the past few years with the arrival of dozens of mobile apps.I checked the website Eater for its Heat Map, which includes new, tasty restaurants in the city. The stunning fact remained: it was quicker for my dad to find a wife than it is for me to decide where to eat dinner.